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Natura Bid Sends Avon Shares Soaring

All stock deal to close in 2020.

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By: TOM BRANNA

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How do you say “Avon Calling” in Portuguese? Shares of Avon Products Inc. rose more than 15% in the extended session Wednesday after Brazilian cosmetics and skin care company Natura & Co. said it planned to buy the iconic US counterpart in an all-stock deal that would create the fourth largest pure-play beauty group in the world. Natura, which dominates the Brazilian cosmetics market with its own army of beauty consultants, said tthe combined company is expected to have annua...

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